Our High Altitude Showcase reopens on December 2nd 2022

There are a few days left for the reopening of our Flagship Hell is For Heroes in Madesimo, don't be caught unprepared for the arrival of the snow but above all are you ready to parade on the slopes?

The thought goes there, to the whipping air that marks the face, to the scent of cold, to the count of one, two, three curves made to perfection, to the smile in looking around surrounded by imposing peaks, to the pleasure of stopping in a refuge to warm up with a bombardino and a chat with friends.

The ski collection that you will find in the store and online is distinguished by a unique transversal elegance that can also be worn on the streets of your city and not only on the great snow-covered slopes. Practical, enveloping and resistant ski-jackets made of high-quality technical fabrics and waterproof with precious jewels and inserts that identify a design that recalls the Western world becoming a must-have of the season.

Hell is For Heroes winter outwear tells the search for sophisticated and precious fabrics, a kaleidoscope of colors balanced by models finished with iconic elements.

We are waiting for you online and at our Boutique in Piazza Bertacchi, 5 / a Madesimo.

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in Italy and the EU