New Knitwear MOHAIR - MOHAIR WOOL SWEATER HHW2122MH €125.00 Soft mohair wool sweater, with a boxy shape and a soft yarn, a real cuddle to wear all winter long. The Hell is for Heroes spirit translates into bright and fun colors, inspired by the saturated tones of the sky: from clear blue to the red of our mountain sunsets. Add to cart
New T-shirts and Shirts SCOTLAND - BOILED-WOOL SHIRT WITH CHECKED POCKETS HHM2122SC €280.00 A go-to all season long. This boiled wool button-down shirt with colorful Scottish print pockets can be worn on its own, under something, over something, open or closed! Versatile, practical and adaptable to changes in weather. Plus, its edelweiss buttons give it that perfect and subtle touch of Alpine style. Add to cart
New T-shirts and Shirts INDIAN - INTERLOCK-COTTON PAINTED T-SHIRT HH2122INW €129.00 We took our fan-favorite Emet Coat and transformed it into an everyday t-shirt. Cotton interlock fabric with a hand-painted and American Indian inspired designs. Available in two different colors, this t-shirt is entirely unisex and is our take, on a winter t-shirt. Add to cart
New Coats and Jackets GEGE - BOILED-WOOL JACKET WITH APPLIQUÈD POCKETS HHM2122GE €350.00 An incredibly sleek and clean-cut silhouette. Boiled wool in navy and contrasting nylon pockets, make this jacket as city, as it is mountain friendly. Elegant, but practical and functional. A jacket you can dress up or down and take with you on a snowy winter day or sunny end of season day. Add to cart
New T-shirts and Shirts BRIGITTE - WOOL-FLANNEL CHECKED SHIRT HHW2122BR €180.00 A classic wool flannel shirt decorated with edelweiss buttons that can be worn time and time again. Open or closed, this shirt is warm, functional, and fashionable. For an après-ski or in the city, this shirt is the answer. You’ll be the one to show up effortlessly cool, in comfort and style. Add to cart
-30% New Ski Jackets CORTINA - SUEDE-FRINGED DOWN JACKET HHW2122CR €602.00 €860.00 Part of our Rock collection, this coat is the crossroad where city edge meets mountain technicality. An all-black down puffer jacket with silver studs and suede fringes lining the arms and back. Details that represent the invincibility of heroes, the sensation that heroes can fly but that also, give the Cortina a feminine and sophisticated feel. A coat... Add to cart
New Coats and Jackets COURMAYEUR - SYNTHETIC FUR HOODED JACKET HHW2122CY €395.00 Zipping up comfort, literally. Our Courmayeur jacket is an edgy take on a classic fuzzy jacket. Made up of waterproof synthetic fur and decorated with studs and a stamped logo in leather, this jacket is versatile, fun and wearable across different occasions. Plus, the hood can be removed to give it a lighter feel. A Courmayeur apres-ski friendly coat. Add to cart
New Coats and Jackets DAISEN - REVERSIBLE SHEARLING COAT HHW2122DA €2,250.00 Teddy fur on the inside, mouton leather on the outside. Or other way round, the decision is up to you with the completely reversible Dasien. It’s where cozy elegance meets the mountain's power to make you want to move. An oversized coat with adjustable sides that can be opened or closed to allow for a tighter or looser fit and with details of jacquard... Add to cart
-50% New Ski Jackets FOLGARIA - JACQUARD-TRIMMED SKI JACKET HHW2122FG €557.50 €1,115.00 Part of this season's Heritage Collection, the Folgaria is a modern take on a more classic Hell is for Heroes Piece. Thermore lining joins eco-fur, jacquard and decorative ornaments creating a patchwork of materials, colors and prints. A patchwork and detailing that reminds us of the brand's earliest styles. With a detachable ecofur-lined hood and a tight... Add to cart
-20% New Sweatshirts MOENA - FLEECE AND TECHNICAL MATERIAL SWEATSHIRT HHW2122MO €367.20 €459.00 Minimalist and contemporary. A simple palette of colors coming together with teddy fleece and technical material to create a sweatshirt that can be worn on its own, but also under a heavier coat. With a an oversized coat and a cozy feel, the Moena will become the sweatshrit you will never want to take off. Add to cart
New Sweatshirts SENALES - SYNTHETIC FUR HOODIE HHW2122SE €415.00 Where Alpine meets Western. An oversized hoodie in synthetic fur with suede lined pockets decorated with our iconic turquoise ornaments, representative of our founder's admiration for America's west. A hoodie that can be worn on a snowy day, a rainy day or simply on a cold day. Its fun, its unique and its completely versatile. Add to cart
-50% New Ski Jackets SESTRIERE - SUEDE-TRIMMED SKI JACKET HHW2122SES €430.00 €860.00 A down jacket inspired by our founder's love for America's West Coast. The Sestriere takes on a little bit of a Western feel through its brown suede stitching and turquoise ornaments, elements also used in the original Hell is for Heroes coats of the 70s. Feminine, bold and warm. Our Sestriere jacket is ready to accompany you from chalet dinner to chalet... Add to cart
-50% New Ski Pants VAL GARDENA - WATERPROOF CORDUROY SKI PANTS HHW2122VG €240.00 €480.00 A pop of color and a pop of vintage. Our Val Gardena ski pants are exactly that. Crafted with an entirely waterproof velvet outer shell and decorated with silver ornaments representative of our founder's fascination for the Buddhist culture, these pants carry with them the Hell is for Heroes soul in a contemporary way. Ski pants that allow you to... Add to cart
-50% New Ski Pants POWDERER - WATERPROOF FABRIC SKI PANTS HHM2122PO €254.50 €509.00 A sleek snow pant that sticks out for its diagonal zippers. Zippers that not only add a touch of color but provide maximum functionality. Constructed with thermore and waterproof up to 20 columns of water, these pants can take on just about any weather condition. After all, the Hell is for Heroes logo across the front says it all. Add to cart
New Ski Jackets TARVISIO - TECHNICAL FABRIC AND CORDUROY SKI JACKET HHM2122TA €1,095.00 The sister jacket to our Abetone jacket. A jacket that incorporates every aspect of our original founders creative mind and soul. A little bit Western, a little bit classic. This monocolored coat is made unique from the fringes on the back that remind us of a dream catcher and distinctive buttons on the front that give a more traditional feel. A technical... Add to cart
-30% New Ski Jackets TSUMAGOI - TECHNICAL FABRIC AND SUEDE SKI JACKET HHM2122TS €518.00 €740.00 A jacket that goes back to the early days of Hell is For Heroes and truly represents its heritage. Patchworks of colors, materials and shapes coming together to represent each aspect of the brand’s founding story: suede symbolizing America’s west, teddy illustrating our Alpine soul, and down as part of our aim to create technical products designed to help... Add to cart
-50% New Ski Pants ARETHA - WATERPROOF SKI PANTS HHW2122AR €245.00 €490.00 A classic ski pant made not so classic through its decorative details including the embroidered Hell is for Heroes name on the upper leg and red patch on the back that make those who wear this pants stand out in the most subtle way. With double front-pocket zips and lower leg zips, these pants are as stylish as they are functional. Composed of thermore... Add to cart
-50% New Ski Jackets BARDONECCHIA - WATERPROOF VELVET AND TECHNICAL FABRIC SKI JACKET HHW2122BD €457.00 €914.00 The Bardonecchia takes the shape of a classic ski jacket but plays around with the material to give it an incredibly original feel. Made up of a colorful nylon velvet exterior, a thermore interior and heat-sealed seams, this jacket can be worn on and off the slopes. A little bit vintage, a lot of fun and completely unique. Removable hood and interior... Add to cart
-50% New Ski Jackets ABETONE - WATERPROOF SKI JACKET HHM2122AB €562.50 €1,125.00 The winter jacket that most reminds us of the origins and founding pieces of Hell is for Heroes. Fringes, leather embroidery and dream catcher decoration giving this jacket the true spirit of America's west, a place that served as a big inspiration for our founder in the early days of the brand. Thermore lining, detachable hood and entirely waterproof,... Add to cart
-30% New Ski Jackets CHAMPOLUC - WATERPROOF SKI JACKET HHM2122CH €724.50 €1,035.00 A simple yet technical ski jacket that is ready to accompany you from mountain peak to mountain peak. Dual colored to give dimension and an embroidered logo to represent the hero lifestyle on whatever slope you might be. The Champoluc is composed of thermore with a waterproof shell and also features a detachable hood for maximum versatility. Add to cart
-50% New Product available with different options Ski Jackets LA THUILE - TECHNICAL FABRIC AND CORDUROY SKI JACKET HHM2122LTH €492.50 €985.00 The sister jacket to our Nagai. But this time, we've added a little bit of velvet. Minimal and straight cut silhouette making this jacket easily wearable on the slopes with a pair of ski pants, or off the slopes with pair of corduroy pants. Technical material coming together with thermore linining and velvet to create the perfect combination of fashion... View
-50% New Ski Jackets NAGAI - TECHNICAL FABRIC AND SUEDE SKI JACKET HHM2122NA €495.00 €990.00 A minimal and straight-cut silhouette defines the Nagai. A jacket that can be as easily worn on the slopes with a pair of ski pants, or off the slopes with pair of corduroy pants. Technical material coming together with a collar with a suede trim and themore linining to create the perfect combination of fashion and function. Add to cart