New Accessories EXCLUSIVE - NAVAJO HAT HHU2122SC €180.00 Hell is for Heroes celebrates the Navajo world with the exclusive collaboration with The Hat Philosophy brand creating a capsule of Fedora Made in Italy hats. 100% waterproof wool fedora with Hell is for Heroes turquoise decorated ribbon and seams on the edges. These models are a metaphor for creativity, inspired by the past and the present, the result of... Add to cart
New Sweatshirts and Knitwear ROOTS - KNITTED PULLOVER HHW2223R €185.00 A Hell is for Heroes icon and year-round unisex friendly piece. Whether your going on a summertime hike or on a laid-back ski outing, this sweater is your go to. It's simple, it's warm, it's classic. But most of all, it's not afraid to stand up, stand out and show who heroes really are. Add to cart
New Coats and Jackets KAINDY - SHEARLING COAT HHW2223KA €1,690.00 A colorful take on the iconic Daisen shearling coat. Parka style, oversized volume in a rich blue shearling, it is the perfect garment to feel warm in style. A garment to take with you on an afternoon hike or an evening drink. Add to cart
New Sweatshirts and Knitwear GOBLIN - TEDDY FLEECE HOODIE HHW2223GO €270.00 An oversize-cut hoodie made of fleece with a soft, warm hand. Perfect to wear for après-ski moments, in chalets and even in the city. Finished along the pockets and in the hood in fine jacquard, it is embellished with turquoise embellishments and encapsulates the unique Hell is for Heroes style. Add to cart
New Sweatshirts and Knitwear GOBLIN - BOILED WOOL HOODIE HHW2223GO €270.00 An oversize-cut hoodie that tells, through the choice of fabric and jacquard trim, our alpine soul and the search for fine Made in Italy fabrics. Made of soft boiled wool, it is a sophisticated and wintry interpretation of the everyday sweatshirt. Add to cart
New Ski Jackets BARDONECCHIA - WATERPROOF SKI JACKET HHW2223BA €980.00 A functional ski jacket that can be worn throughout the winter season, playing with colors for a unique look to show off on the slopes. Made of waterproof technical fabric, Thermore interior, and heat-sealed seams, this jacket can be worn both on the slopes and for relaxing moments in the chalet. A little vintage, a lot of fun and completely unique. The... Add to cart
New Sweatshirts and Knitwear FORESTA NERA - CASENTINO ZIP SWEATSHIRT HHW2223FN €240.00 An elegant zippered sweatshirt in soft Casentino with subtle front seams that outline the silhouette. A fine wool-blend fabric emblematic of Made in Italy, with a soft, warm and durable hand. Perfect to wear for après-ski moments, in chalets and even in the city. Finished along the sleeves with tattoo-inspired embroidery, it is a very versatile garment... Add to cart
New Ski Suits SUGAR MOUNTAIN - PAISLEY PRINT SKI SUIT HHW2223SM €1,110.00 A bold jumpsuit that combines urban vintage style with mountain style. Featuring the iconic paisley print and oversized pockets, you're sure to be the new trendsetter on the slopes with the Sugar Mountain ski suit. Add to cart
New Sweatshirts and Knitwear STANTON - EMBROIDERED BOILED WOOL SWEATSHIRT HHW2223SN €230.00 The FW 2022-23 collection confirms an ethno-chic vibe with fine fabrics embellished with prominent details. Made of soft boiled wool and finished in corduroy, the Stanton Moor sweatshirt is decorated on the sleeves with precious cross-stitch embroidery. Comfortable and feminine, it is a perfect garment to wear all winter long, whether in the mountains or... Add to cart
New Ski Pants ARETHA - WATERPROOF SKI PANTS HHW2223AR €414.00 A ski pant with the unique Hell is for Heroes style, which stands out for its design and elegant lines. Zippers undoubtedly define the character of this model, adding a touch of color and providing maximum functionality to best tackle the ski slopes. Made of waterproof fabric up to 20 water columns and lined with Thermore, these ski pants can cope with... Add to cart
New Ski Pants ARETHA - CORDUROY SKI PANTS HHW2223AR €490.00 A unique take on our classic Aretha ski pant. Keeping the same silhouette, this version is designed in 100% water-repellent corduroy to give you a bold, personality-packed look. Double zippers on the pockets and at the bottom of the pants make the garment as stylish as it is functional. Aretha pants are ready to take on any day in the snow, regardless of... Add to cart
New Ski Jackets TSUMAGOI - CORDUROY DOWN JACKET HHM2223TS €739.00 The jacket that defines itself as the key model of the Hell is for Heroes collections and that season after season maintains the heritage and characteristics that have made it a cult garment. Patchwork of materials and shapes that come together to create a unique and representative garment: the suede that symbolizes the American west, the corduroy that... Add to cart
New Coats and Jackets COURCHEVEL - NAVAJO PRINTED CAPE HHW2223CO €185.00 A cape made of boiled wool, designed with a Navajo-inspired pattern and decorated with brown leather trim. A cape that can be worn with a long-sleeved shirt or a thicker winter sweater. The perfect choice for a fall day or a sunny late winter day. It is comfortable, versatile and 100% unique. Add to cart
New T-shirts and Shirts VERBIER - FLANNEL TARTAN SHIRT HHW2223VE €269.00 A flannel shirt with a tartan pattern, decorated with leather fringing and a contrasting corduroy collar. A versatile, warm and fashionable shirt that can be worn for apres-ski or in the city for a stylish citywear look. Add to cart
New T-shirts and Shirts WHITE FISH - FLANNEL TARTAN SHIRT HHW2223WF €230.00 A flannel shirt for everyday wear. Warm and versatile, it is embellished with turquoise embellishments and finished with corduroy inserts and suede carrè. The western inspiration that has always characterized the Hell is for Heroes style blends with the alpine soul, recalled by the tartan pattern. A shirt to wear not only in the mountains, but also in the... Add to cart
New T-shirts and Shirts WHITE FISH - TEDDY FLEECE SHIRT HHW2223WF €249.00 A soft fleece shirt for everyday wear. Warm and versatile, it is distinguished by a leather carrè outlined with black studs, giving it an elevated and sophisticated style. A shirt to wear not only in the mountains, but also in the city, for contemporary looks full of personality. Add to cart
New Sweatshirts and Knitwear CADDO LAKE - COLOR BLOCK TEDDY FLEECE SWEATSHIRT HHW2223CD €310.00 A functional sweatshirt that strongly recalls the '90s vibe with its oversized volume and pastel color palette. Made of fleece and technical fabric inserts, it is a sophisticated take on the everyday sweatshirt. The color block design and maxi front pocket make it perfect for conquering any peak with ease and style. Add to cart
New Sweatshirts and Knitwear HILI - COLOR BLOCK ZIPPER SWEATSHIRT HHW2223HI €420.00 A functional and sophisticated zippered sweatshirt that strongly recalls the '90s vibe with its oversized volume and pastel color palette. Made of fleece and technical fabric inserts, it is a reinterpretation of the everyday sweatshirt. The embroidered logo on the hood and color block design give the garment the unique Hell is for Heroes style. Add to cart
New Everyday Wear GINEVRA - TARTAN CHEMISIER DRESS HHW2223GI €269.00 An oversized flannel chemisier dress or shirt for everyday wear. Warm and versatile, it is embellished with turquoise embellishments and finished with suede yoke. The western inspiration that has always characterized the Hell is for Heroes style blends with the alpine soul, recalled by the tartan pattern. A chemisier to wear not only in the mountains, but... Add to cart
New Coats and Jackets GSTAAD - RAINBOW JACQUARD JACKET HHW2223GS €759.00 Fabric research for the winter collection focused toward fine Italian-made jacquard fabrics to be integrated into the ski collection to create cross-over garments to be worn both in the mountains and in the city. The Gstaad jacket fully interprets the desire to create a type of clothing to be worn both in the mountains and in the city, with a new rainbow... Add to cart
New Coats and Jackets GSTAAD - CORDUROY JACKET HHW2223GS €539.00 Fabric research for the winter collection focused toward fine Italian-made fabrics to be integrated into the ski collection to create cross-over garments that can be worn both on the mountain and in the city. The corduroy interpretation of the Gstaad jacket makes the garment transversal and comfortable. An iconic jacket to wear for relaxing moments at the... Add to cart
New Ski Jackets PARIGI - PAISLEY PRINT JACKET HHW2223PA €590.00 A collection leitmotif, the paisley print conquers both technical and apres-ski apparel, which is more across-the-board. The oversize volume and pastel color palette strongly recall the 90s vibe, resulting in a must-have jacket for the season. A novel fabric with a peachy hand, wear with matching pairings or break it up with jeans for more casual looks. Add to cart
New Ski Jackets SESTRIERE - WATERPROOF SKI JACKET HHW2223SE €869.00 A jacket inspired by our founder's love of the American West Coast. The Sestriere ski jacket takes on a slightly Western feel thanks to brown leather trim and turquoise ornaments also used in the original Hell is for Heroes coats of the 1970s. Feminine, bold and warm. Designed to be worn to a dinner in the city, a chalet lunch, or on the ski slopes. The... Add to cart
New Coats and Jackets ZURICH - CORDUROY COAT HHW2223ZU €650.00 The FW 2022-23 collection confirms an ethno-chic atmosphere with fine fabrics embellished with prominent details. These include an unusual coat made of waterproof corduroy, decorated on the sleeves with precious cross-stitch embroidery. Comfortable and feminine, it is a perfect garment to wear throughout the winter period, whether in the mountains or in... Add to cart