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Coats and Jackets

DAISEN - REVERSIBLE SHEARLING COAT

€2,690.00

Sheepskin on the inside, shearling on the outside. Or the other way around, because Daisen is a fully reversible sheepskin coat. Elegant and comfortable, an interpreter of the mountain's unique style. An oversize coat with adjustable sides that can be opened or closed to allow a tighter or wider fit. Unmistakably Hell is For Heroes.

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Sweatshirts and Knitwear

HILI - COLOR BLOCK ZIPPER SWEATSHIRT

HHW2223HI

€420.00

A functional and sophisticated zippered sweatshirt that strongly recalls the '90s vibe with its oversized volume and pastel color palette. Made of fleece and technical fabric inserts, it is a reinterpretation of the everyday sweatshirt. The embroidered logo on the hood and color block design give the garment the unique Hell is for Heroes style.

Coats and Jackets

ZURICH - CORDUROY COAT

HHW2223ZU

€650.00

The FW 2022-23 collection confirms an ethno-chic atmosphere with fine fabrics embellished with prominent details. These include an unusual coat made of waterproof corduroy, decorated on the sleeves with precious cross-stitch embroidery. Comfortable and feminine, it is a perfect garment to wear throughout the winter period, whether in the mountains or in...

Coats and Jackets

SESTRIERE - WATERPROOF DOWN JACKET

HHW2223SE

€869.00

A jacket inspired by our founder's love of the American West Coast. The Sestriere ski jacket takes on a slightly Western feel thanks to brown leather trim and turquoise ornaments also used in the original Hell is for Heroes coats of the 1970s. Feminine, bold and warm. Designed to be worn to a dinner in the city, a chalet lunch, or on the ski slopes. The...

Ski Jackets

PARIGI - PAISLEY PRINT JACKET

HHW2223PA

€590.00

A collection leitmotif, the paisley print conquers both technical and apres-ski apparel, which is more across-the-board. The oversize volume and pastel color palette strongly recall the 90s vibe, resulting in a must-have jacket for the season. A novel fabric with a peachy hand, wear with matching pairings or break it up with jeans for more casual looks.

Out-of-Stock

Coats and Jackets

GSTAAD - CORDUROY JACKET

HHW2223GS

€539.00

Fabric research for the winter collection focused toward fine Italian-made fabrics to be integrated into the ski collection to create cross-over garments that can be worn both on the mountain and in the city. The corduroy interpretation of the Gstaad jacket makes the garment transversal and comfortable. An iconic jacket to wear for relaxing moments at the...

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Coats and Jackets

GSTAAD - RAINBOW JACQUARD JACKET

HHW2223GS

€759.00

Fabric research for the winter collection focused toward fine Italian-made jacquard fabrics to be integrated into the ski collection to create cross-over garments to be worn both in the mountains and in the city. The Gstaad jacket fully interprets the desire to create a type of clothing to be worn both in the mountains and in the city, with a new rainbow...

Ski Jackets

ZERMATT - TAPESTRY JACQUARD SKI JACKET

HHW2223ZE

€1,099.00

The winter collection sees the incursion of fine jacquard fabrics inside classic ski garments, in a mix & match of sophisticated and technical fabrics. Tapestry version of jacquard velvet becomes the great protagonist of the collection and adds with frayed details, a bold and modern country chic touch. Made in Italy fabric, which combines with the...

Everyday Wear

GINEVRA - TARTAN CHEMISIER DRESS

HHW2223GI

€269.00

An oversized flannel chemisier dress or shirt for everyday wear. Warm and versatile, it is embellished with turquoise embellishments and finished with suede yoke. The western inspiration that has always characterized the Hell is for Heroes style blends with the alpine soul, recalled by the tartan pattern. A chemisier to wear not only in the mountains, but...

Coats and Jackets

RENON - TAPESTRY JACQUARD COAT

HHW2324RE

€890.00

The FW 2022-23 collection confirms an ethno-chic vibe with fine fabrics embellished with prominent details. These include a brand-new coat made with a precious tapestry jacquard and frayed details, giving it a bold and modern country chic feel. The oversize volume and brown leather trim embody the western and Made in Italy soul of the Hell is for Heroes...

CADDO LAKE - COLOR BLOCK TEDDY FLEECE SWEATSHIRT

CADDO LAKE - COLOR BLOCK TEDDY FLEECE SWEATSHIRT 2

Out-of-Stock

Sweatshirts and Knitwear

CADDO LAKE - COLOR BLOCK TEDDY FLEECE SWEATSHIRT

HHW2223CD

€310.00

A functional sweatshirt that strongly recalls the '90s vibe with its oversized volume and pastel color palette. Made of fleece and technical fabric inserts, it is a sophisticated take on the everyday sweatshirt. The color block design and maxi front pocket make it perfect for conquering any peak with ease and style.

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T-shirts and Shirts

WHITE B FISH - TEDDY FLEECE SHIRT

HHW2324WF

€249.00

A soft fleece shirt for everyday wear. Warm and versatile, it is distinguished by a leather carrè outlined with black studs, giving it an elevated and sophisticated style. A shirt to wear not only in the mountains, but also in the city, for contemporary looks full of personality.

T-shirts and Shirts

WHITE FISH - FLANNEL TARTAN SHIRT

HHW2223WF

€230.00

A flannel shirt for everyday wear. Warm and versatile, it is embellished with turquoise embellishments and finished with corduroy inserts and suede carrè. The western inspiration that has always characterized the Hell is for Heroes style blends with the alpine soul, recalled by the tartan pattern. A shirt to wear not only in the mountains, but also in the...

T-shirts and Shirts

WHITE FISH - FLANNEL TARTAN SHIRT

HHW2223WF

€230.00

T-shirts and Shirts

VERBIER - FLANNEL TARTAN SHIRT

HHW2223VE

€269.00

A pink tartan patterned flannel shirt, decorated with leather fringing and a contrasting corduroy collar. A versatile, warm and fashionable shirt that can be worn for apres-ski or in the city for a stylish citywear look.

Coats and Jackets

COURCHEVEL - NAVAJO PRINTED CAPE

HHW2223CO

€185.00

A cape made of boiled wool, designed with a Navajo-inspired pattern and decorated with brown leather trim. A cape that can be worn with a long-sleeved shirt or a thicker winter sweater. The perfect choice for a fall day or a sunny late winter day. It is comfortable, versatile and 100% unique.

INDIAN - INTERLOCK-COTTON PAINTED T-SHIRT

T-shirts and Shirts

INDIAN - INTERLOCK-COTTON PAINTED T-SHIRT

HH2122INW

€160.00

We took our fan-favorite Emet jacket and transformed it into an everyday t-shirt. Cotton interlock fabric with a hand-painted and American Indian inspired designs. Available in two different colors, this t-shirt is entirely unisex and is our take, on a winter t-shirt.

Out-of-Stock

Sweatshirts and Knitwear

SENALES - SYNTHETIC FUR HOODIE

HHW2122SE

€415.00

Where Alpine meets Western. An oversized hoodie in synthetic fur with suede lined pockets decorated with our iconic turquoise ornaments, representative of our founder's admiration for America's west. A hoodie that can be worn on a snowy day, a rainy day or simply on a cold day. Its fun, its unique and its completely versatile.

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Ski Jackets

CORTINA - SUEDE-FRINGED DOWN JACKET

HHW2122CR

€899.00

Part of our Rock Collection, this down jacket is the encounter between the glamor of the city and the technicality of the mountains. A total black jacket with silver studs and suede fringes on the arms and back. Details that represent the invincibility of heroes, the sensation that heroes can fly, details that at the same time give the Cortina model a...

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DAISEN - REVERSIBLE SHEARLING COAT

HILI - COLOR BLOCK ZIPPER SWEATSHIRT

ZURICH - CORDUROY COAT

SESTRIERE - WATERPROOF DOWN JACKET

PARIGI - PAISLEY PRINT JACKET

GSTAAD - CORDUROY JACKET

GSTAAD - RAINBOW JACQUARD JACKET

ZERMATT - TAPESTRY JACQUARD SKI JACKET

GINEVRA - TARTAN CHEMISIER DRESS

RENON - TAPESTRY JACQUARD COAT

CADDO LAKE - COLOR BLOCK TEDDY FLEECE SWEATSHIRT

WHITE B FISH - TEDDY FLEECE SHIRT

WHITE FISH - FLANNEL TARTAN SHIRT

WHITE FISH - FLANNEL TARTAN SHIRT

VERBIER - FLANNEL TARTAN SHIRT

COURCHEVEL - NAVAJO PRINTED CAPE

INDIAN - INTERLOCK-COTTON PAINTED T-SHIRT

SENALES - SYNTHETIC FUR HOODIE

CORTINA - SUEDE-FRINGED DOWN JACKET

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