Hell is for Heroes: brand origin and philosophy

Hell is for Heroes was conceived in London in june 1984, by Riccardo Fiume who, while working 10 years as fashion designer dan les maison couture Kenzo and JPGaultier in Paris, London and Tokyo decided it was time to return to his roots in Milano and Cortina d’Ampezzo to realize his dream to create his own skiwear brand.

Combining his pro-skiing experience in downhill race of Europe cup with his international fashion knowledge to create a luxury fashion-skiwear brand fit for the needs of solid skiers fulfilling a niche in the market for technical / functional skiwear with a cool / rock interpretation.

The brand name coming from the glamour of Steve McQueen film “Hell is for Heroes” which stands for youth and positivity.

Today, Hell is for Heroes owns the luxury / fashion Skiwear market segment and stands for quality, functionality and cool. With its roots and DNA, being the 70’s Ski vibe in Aspen, which epitomizes freedom, speed and individuality.

TEAM
team-1

Art Director

RICCARDO FIUME

team-2

Fashion Coordinator

SILVIA BRICHETTI

team-3

Team Principal

FABRIZIO MALERBA

Mob: + 39 335 5241879
e.mail: fabrizio.malerba @hellisforheroes.it

team-9

Italian Agent

FRANCO MOTTI

Via Pitteri,10 – 20134 MILANO – Italia
Mob: + 39 335 271292
e.mail: franco@francomotti.it

team-5

Austrian Agent

BENEDIKT HUBER

6281 Gerlos Tirol, Austria
Mob: + 43 664 3508395
e.mail: bene@hellisforheroes.it

team-4

Suisse Agent

OTTO BUSSER

Haldenstrasse 9 – 8716 Schmerikon Suisse
Mob: + 41 79 421 15 43
e.mail: 8i@sportfashion-buesser.ch

team-7

Spain Distributor

GREGAL SPORT SA

Polígono Industrial Sant Isidre C/Ensina 66-68
Sant Fruitós de Bages -08272 Spain
Mob: + 34 93 872 62 11
e.mail: gregal@gregal-sport.com

team-6

France Distributor

SPORTMANIA SARL

53 Rue de la République, Espace Omega
Barberaz 73000 – France
Mob: + 33 4 79 71 37 56
e.mail: sportmania@sportmania.fr

AWARDS

Hell is for Heroes has been awarded the highest at ISPO:

``Men's outfit Award``

``Global Sport Style Award``

``Winter Style Fashion Award``