Remembering his “dream” of when he was just a boy, Riccardo Fiume realized to be just in time to make it happen. On the 22nd of May 1984 Riccardo sets up Hell is for Heroes with the aim of creating a clothing brand, keeping in mind an exclusive and high quality line of fashion snow sportswear.
Our ski jackets & pants are designed to enhance tecnique performance combined with fashion attitude. That’s why MOUNTAIN LEGEND’s is our world. The Hell is for Heroes SYSTEM.